diff --git a/clientapi/routing/membership.go b/clientapi/routing/membership.go
index b3e01b091..94ba17a02 100644
--- a/clientapi/routing/membership.go
+++ b/clientapi/routing/membership.go
@@ -342,7 +342,7 @@ func loadProfile(
 	}
 
 	var profile *authtypes.Profile
-	if !cfg.Matrix.IsLocalServerName(serverName) {
+	if cfg.Matrix.IsLocalServerName(serverName) {
 		profile, err = appserviceAPI.RetrieveUserProfile(ctx, userID, asAPI, profileAPI)
 	} else {
 		profile = &authtypes.Profile{}