diff --git a/clientapi/routing/profile.go b/clientapi/routing/profile.go
index dd1da1806..3f91b4c93 100644
--- a/clientapi/routing/profile.go
+++ b/clientapi/routing/profile.go
@@ -180,7 +180,7 @@ func SetAvatarURL(
 		return jsonerror.InternalServerError()
 	}
 
-	if err := api.SendEvents(req.Context(), rsAPI, api.KindNew, events, cfg.Matrix.ServerName, cfg.Matrix.ServerName, nil, false); err != nil {
+	if err := api.SendEvents(req.Context(), rsAPI, api.KindNew, events, cfg.Matrix.ServerName, cfg.Matrix.ServerName, nil, true); err != nil {
 		util.GetLogger(req.Context()).WithError(err).Error("SendEvents failed")
 		return jsonerror.InternalServerError()
 	}