diff --git a/mediaapi/routing/routing.go b/mediaapi/routing/routing.go
index 196908184..9dcfa955f 100644
--- a/mediaapi/routing/routing.go
+++ b/mediaapi/routing/routing.go
@@ -149,6 +149,9 @@ func makeDownloadAPI(
 			}
 		}
 
+		// Cache media for at least one day.
+		w.Header().Set("Cache-Control", "public,max-age=86400,s-maxage=86400")
+
 		Download(
 			w,
 			req,