diff --git a/clientapi/auth/storage/accounts/sqlite3/storage.go b/clientapi/auth/storage/accounts/sqlite3/storage.go
index 535cc181f..199c4606e 100644
--- a/clientapi/auth/storage/accounts/sqlite3/storage.go
+++ b/clientapi/auth/storage/accounts/sqlite3/storage.go
@@ -140,6 +140,17 @@ func (d *Database) CreateAccount(
 		}
 		return nil, err
 	}
+	if err := d.SaveAccountData(ctx, localpart, "", "m.push_rules", `{
+		"global": {
+			"content": [],
+			"override": [],
+			"room": [],
+			"sender": [],
+			"underride": []
+		}
+	}`); err != nil {
+		return nil, err
+	}
 	return d.accounts.insertAccount(ctx, localpart, hash, appserviceID)
 }
 
@@ -181,18 +192,6 @@ func (d *Database) UpdateMemberships(
 			}
 		}
 
-		if err := d.SaveAccountData(ctx, localpart, "", "m.push_rules", `{
-			"global": {
-				"content": [],
-				"override": [],
-				"room": [],
-				"sender": [],
-				"underride": []
-			}
-		}`); err != nil {
-			return nil, err
-		}
-
 		return nil
 	})
 }